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We craft custom logo watches with meaning.
Designed to feel right on the wrist —
in purpose, weight and detail.
Watches people are genuinely proud to wear.
That belief has shaped Watch Branding since 2005.
We produce custom logo, promotional and private label watches for businesses.
Created for corporate anniversaries, employee recognition and long-term brand programs.
What watchmaking means to us
Watchmaking, for us, is defined by the care behind every decision
that shapes how a watch is worn.
Not as a claim.
But as a discipline — applied quietly, consistently, and over time.
It’s the balance of proportion and weight.
The selection of materials that age well.
The attention to comfort, finishing and durability.
And the discipline to think beyond the moment a watch is given.
For us, watchmaking means creating something that earns its place on the wrist — day after day, year after year.
Built around purpose and people
We don’t start with watches. We start with intent.
Some projects begin by exploring our collections — selecting a watch that already fits in form, feel and quality, then refining it to align with a company’s identity. Others begin with a broader question. A moment to mark. A story that needs to be carried on the wrist. Both approaches belong here.
Every project starts with understanding the organisation behind it — the people who will wear the watch, and the role it needs to play over time.
What should it represent?
Not just visually.
But in daily use.
In weight.
In presence.
In how it feels on the wrist.
Our collections provide structure to that thinking. They set clear boundaries in quality, construction and design — so decisions are guided, not reinvented.
Our collections provide structure to that thinking.
They set clear boundaries in quality, construction and design — so decisions are guided, not reinvented.
Within that framework, projects can take different shapes.
At smaller volumes, existing watches are refined and adapted to reflect a brand with precision and care.
At larger scale, that same intent can lead to fully custom development — where design, construction and details are shaped specifically for one organisation.
The difference isn’t ambition.
It’s scale.
In every case, the outcome must feel right — considered, consistent, and made to be worn.
Rooted in experience
Founded in 2005, shaped by Swiss watchmaking principles and years of hands-on work with watches, brands and international partners.
What started within the Swiss watch industry evolved into a broader approach — applying those same principles of balance, restraint and durability across different contexts and use cases.
That foundation continues to shape how we develop and deliver watches today — designed to be worn, used and kept over time.
Over the years, that experience has translated into hundreds of projects for organisations across industries and regions.
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Three collections. One clear standard.
Our work is structured across three distinct collections, each developed for a different business context and price level. Each collection is built on its own terms — with deliberate choices in materials, finishing and specifications that fit its purpose.
From entry-level watches designed to perform reliably at scale, to premium collections defined by stronger materials and refinement,
to luxury watches — where finishing, construction, long-term value, and Swiss Made craftsmanship take priority when it truly adds value.
The differences are intentional.
They reflect context, use and budget — not compromise.
What unites all three collections is how they are approached. Every watch is developed seriously, with attention to wearability, consistency and durability.
Different levels.
One clear standard.
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Retail standards, always.
The minimum we accept.
Every watch we deliver is designed and produced to retail standards.
Built to feel right on the wrist — and to remain so long after the moment it was given.
Comfort. Durability. Serviceability.
Not optional. Simply expected.
Decisions, not declarations.
Real advice
No scripts.
No sales talk.
Just honest guidance from people who understand watches, branding and production —from refined adaptations to fully custom developments,
when scale and context call for it.
From small teams to global organisations.
Accessible — without lowering the standard.
Designed to be worn
The true measure of our work shows over time.
When a watch returns years later for a new strap.
When someone asks if it can be repaired instead of replaced.
When it’s still worn long after the moment it once marked.
That’s when our work proves itself.
Our why
“I started Watch Branding with a simple belief.
That watches made for companies shouldn’t feel disposable.
They should earn their place — on the wrist, and over time.
Not just as branded objects,
but as something people genuinely choose to wear.
For companies.
For teams.
For moments that matter, and deserve to last.
That belief still guides how we work,
and the standards we hold ourselves to.”
— Addy van Dijke
Founder, Watch Branding
