{"id":202,"date":"2021-09-27T10:11:26","date_gmt":"2021-09-27T08:11:26","guid":{"rendered":"https:\/\/watchbranding.siw-ontwikkeling.nl\/?page_id=202"},"modified":"2022-01-13T15:54:01","modified_gmt":"2022-01-13T14:54:01","slug":"terminology","status":"publish","type":"page","link":"https:\/\/watchbranding.com\/es\/terminology\/","title":{"rendered":"Terminology of Watch Branding"},"content":{"rendered":"<p><span data-contrast=\"none\">Our\u00a0glossary\u00a0<\/span><b><span data-contrast=\"none\">\u202f<\/span><\/b><span data-contrast=\"none\">is\u00a0<\/span><b><span data-contrast=\"none\">\u202f<\/span><\/b><span data-contrast=\"none\">here to help you define<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">frequently\u00a0used\u00a0terms used\u00a0by us\u00a0and\u00a0within\u00a0the watch\u00a0industry\u00a0and promotional\u00a0industry.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">12-Hour recorder\u00a0<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A\u00a0subdial\u00a0on a chronograph that can time periods of up to 12 hours.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">30-Minute recorder<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A\u00a0subdial\u00a0on a chronograph that can time periods of up to 30 minutes<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Analog Watch<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">A watch with a dial, hands and numbers or markers that present a total display of\u00a0a?\u00a012-hour timespan.\u00a0An analogue watch\u00a0indicates time by the position of the hands,\u00a0<\/span><span data-contrast=\"none\">and if integrated,\u00a0a\u00a0day and date\u00a0display.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Anti\u00a0reflective\u00a0(reflex)\u00a0coating\u00a0<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">AR (Anti Reflective) Coating is a superficial glass treatment assuring the dispersion of reflected light.\u00a0Anti Reflective\u00a0coating is created to\u00a0improve the readability\u00a0of a dial\u00a0<\/span><span data-contrast=\"none\">under many\u202f<\/span><span data-contrast=\"none\">different angles<\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Aperture<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Small opening. The dials of some watches have apertures in which certain indications are given (e.g.\u00a0the date, the hour, etc).\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Artwork\u202fProof<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">This is typically an illustrated document, usually\u00a0saved in\u00a0an Adobe PDF format that is used to show\u00a0customers\u00a0exactly what will be\u00a0personalized (eg\u00a0company logo imprint, special engravings,\u00a0etc,)\u00a0onto selected\u00a0watches and watch parts.\u00a0Once the \u201cartwork\u00a0proof\u201d has been approved the\u00a0order\u00a0is placed into\u00a0production.\u202fThis term can also be referred to as a \u201cvisual mock-up or digital design\u201d<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Assembling\u00a0<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Process of fitting together\u00a0watch parts\u00a0<\/span><span data-contrast=\"none\">to\u00a0get\u00a0a complete\u00a0watch.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Automatic Movement<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A mechanical movement that requires no winding because the rotor, part of the automatic mechanism, winds the mainspring every time you move your hand.\u00a0Most automatics have up to 36 hours of reserve power.\u00a0Automatic\u00a0movements are accurate within one minute each day.\u00a0If an automatic watch is not worn for a day or two, it will wind down and stopped working.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">For those who\u00a0<\/span><span data-contrast=\"none\">appreciate fine art, craftsmanship and precision.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Battery<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Energy source in which electrical energy is generated through direct\u00a0transformation of chemical energy.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Bezel<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The ring which surrounds the watch dial (or\u00a0watch face).<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Bi-directional rotating Bezel\u00a0<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A bezel that can be turned either clockwise or counter clockwise. Rotating bezels can be used to measure elapsed times, or read second or third time zones.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Bracelet<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">A\u00a0metal\u00a0watch band made of\u00a0<\/span><span data-contrast=\"none\">single metal links. Metal watch straps are widely liked because the go well with a range of outfit styles, they are long lasting and are suitable for people\u00a0with\u00a0common allergies.<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Calendar\u00a0<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A feature that shows the date. Day, month, and moon-phases are often<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">shown additionally. There are several types of calendar watches. Most\u00a0<\/span><span data-contrast=\"auto\">calendar watches show the information digitally through an aperture on the watch face and some watches show the information on\u00a0subdials.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Caliber\u00a0<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Synonym for size and form of the movement.\u00a0The term is used to indicate the movement&#8217;s shape, layout, or size.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Case\u00a0<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A watch case has generally 3 parts. The bezel (which holds the crystal),\u00a0<\/span><span data-contrast=\"auto\">the case middle part (which contains the movement and fitted the\u00a0<\/span><span data-contrast=\"auto\">strap\/bracelet) and the case back which is either snapped or screwed on.\u00a0Stainless steel is the most typical metal used but titanium, gold, silver, and platinum can also be used. Less expensive watches are usually made of\u00a0alloy\u00a0and plated with gold or silver\u00a0colour.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Case\u00a0back<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The back\u00a0side of a watch case that lies against the skin. May be transparent to allow viewing of the inner workings of the watch or be solid.\u00a0Case back is either snapped or screwed on the case.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Design options for the case back are limitless, ranging from squadron logo,\u00a0<\/span><span data-contrast=\"none\">brand name,\u00a0trade marks, images, individual names or numberings, water-resistance, case metal content and other\u00a0relevant\u00a0details.\u00a0<\/span><span data-contrast=\"none\">Engraving\u00a0a\u00a0case back,\u00a0is\u00a0<\/span><span data-contrast=\"none\">capturing\u00a0a memory in time.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Case diameter\u00a0<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Case diameter is the most important aspect when it comes to selecting the right watch for your company. General practical guidelines to keep in mind:\u00a0Smaller\u00a0watches for smaller wrist and larger watches for larger wrists.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Our\u00a0<\/span><span data-contrast=\"none\">watch size guide<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">will help you to get It right.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Chronograph\u00a0also called chrono.<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A chronograph is a mechanism for measuring short time periods<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">independently of the normal timekeeping function.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Chronometer\u00a0<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Swiss-made movements which meet very high standards set by the Swiss Official Chronometer Control. A chronometer is a mechanical movement of the very highest quality. Movements are usually tested in various positions and at various temperatures. COSC =\u00a0Contr\u00f4le\u00a0Officiel\u00a0Suisse des\u00a0Chronom\u00e8tres\u00a0(Official Swiss Chronometer Testing Institute).<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">CMYK\u00a0<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">CMYK is a\u00a0colour\u00a0process used for\u00a0colour\u00a0printing. CMYK is based on four ink\u00a0colours\u00a0cyan, magenta, yellow and black.\u202f<\/span><span data-contrast=\"none\">This full\u00a0colour\u00a0printing (CMYK) process allows\u00a0us\u00a0to\u00a0create\u00a0one-of-kind\u00a0watch dials, using an almost unlimited range of\u00a0colours, shades and gradient.<\/span><\/p>\n<p><b><span data-contrast=\"none\">Complication<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">A complication is any function on a watch other than the display of the time. They include:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:150,&quot;335559740&quot;:384}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Date complications<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:2,&quot;335559739&quot;:150,&quot;335559740&quot;:384}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Chronograph complications<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:2,&quot;335559739&quot;:150,&quot;335559740&quot;:384}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Dual time zone complications<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:2,&quot;335559739&quot;:150,&quot;335559740&quot;:384}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">C\u00f4tes\u00a0de Gen\u00e8ve<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">A\u00a0decoration technique to give movements\u00a0<\/span><span data-contrast=\"none\">parallel stripes\u00a0enhancing aesthetic appeal.<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Counter<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Chronograph counter. Mechanism that shows, on a dial, the number of<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">revolutions of the chronograph-hand,\u00a0i.e.\u00a01\/10th or 1\/100th seconds,<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">minutes, and hours.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Countdown Timer<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A function that lets the wearer keep track of how much of a pre-set period of time has elapsed. Some countdown timers sound a warning signal a few\u00a0seconds before time runs out. These are useful in events such as yacht races, where the sailor must maneuver the boat into position before the start of a race.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Clich\u00e9<\/span><\/b><span data-ccp-props=\"{&quot;335559739&quot;:75}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">S<\/span><span data-contrast=\"auto\">teel plate\u00a0engraved\u00a0with\u00a0a\u00a0very precise\u00a0image\/logo\u00a0used\u00a0to print\u00a0onto\u00a0our\u00a0dials by\u00a0<\/span><span data-contrast=\"none\">pad printing\u00a0<\/span><span data-contrast=\"none\">process.<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Crown<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The crown is used for winding up an\u00a0automatic\u00a0watch or for setting the\u00a0<\/span><span data-contrast=\"auto\">hands to the correct time\u00a0and if there is a day\/date complication\u00a0setting the\u00a0day\/date.\u00a0<\/span><span data-contrast=\"none\">The traditional position for the crown of a watch is\u202f<\/span><span data-contrast=\"none\">at 3 o&#8217;clock.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Crystal<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The crystal is the transparent cover over the dial.\u00a0Various<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">materials\u00a0are\u00a0used\u00a0such as\u00a0plastic,\u00a0<\/span><span data-contrast=\"none\">mineral glass<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"auto\">or\u00a0<\/span><span data-contrast=\"none\">sapphire.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Custom made<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Watches made according to the specifications of the buyer<\/span><b><span data-contrast=\"auto\">.\u00a0<\/span><\/b><span data-contrast=\"auto\">Made\u00a0from scratch.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Date<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The date is showing through an aperture in the dial.\u00a0Typically\u00a0at the 3<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">o&#8217;clock or 6 o&#8217;clock position.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Day-Date<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Apertures which display both the date of the month and the day of the<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">week.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Debossing\u00a0<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The process of\u00a0hotstamping\u00a0a\u00a0<\/span><span data-contrast=\"none\">logo,\u00a0trademark,\u00a0artwork\u00a0or text\u00a0<\/span><span data-contrast=\"none\">onto a material\u00a0such as\u00a0cardboard\u00a0or\u00a0leather, creating\u00a0<\/span><span data-contrast=\"none\">an indelible\u00a0<\/span><span data-contrast=\"none\">look\u00a0and feel.\u00a0<\/span><span data-contrast=\"none\">We\u00a0often\u00a0use this technique\u00a0to give an extra touch to our\u00a0packaging and straps.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Deployment Buckle<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A type of buckle that pops open and fastens using hinged, often adjustable, extenders.\u00a0A\u00a0deployment buckle is easier to put on and remove and is more comfortable on the wrist.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Dial<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The face of a watch showing time, your\u00a0trademark,\u00a0logo\u00a0or\u00a0branding\u00a0and other functions that may be\u00a0displayed by hands, markers, discs, or through windows.\u00a0In high-end watches the numerals, indices and surface designs are applied as separate elements. In less expensive watches, they may be simply printed on the dial.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Digital Proof\/Mockup\u00a0<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">This is a\u00a0visual\u00a0in the creative\u00a0process used for the\u00a0client\u00a0to\u00a0view, adapt and\u00a0approve.\u00a0Once the \u201cdigital proof\u201d has been approved we\u00a0know exactly what we have to produce.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Digital watch<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A watch that shows the time by numbers on an LCD or LED display.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Dual Timer<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A watch that measures current local time as well as at least one other time zone. The additional time element may come from a twin dial, extra hand,\u00a0subdials, or other means.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Embossing<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The process of stamping a\u00a0<\/span><span data-contrast=\"none\">company logo, brand name, design or text\u00a0<\/span><span data-contrast=\"none\">onto a material\u00a0such as\u00a0cardboard, leather\u00a0or metal\u00a0that creates a raised (3D) luxurious look.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">E.O.L<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">(End of Life) Some\u00a0battery operated\u00a0watches have a feature that indicates when the battery is approaching the end of its life. This is indicated by the second hand jumping every 4 seconds, or in a digital watch, by a flashing display.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">ETA\u00a0movements<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">One of the leading manufacturers\u00a0(owned by\u00a0Swatch\u00a0Group)\u00a0of watch movements based in Switzerland. ETA movements are used by many\u00a0well known\u00a0Swiss watch brands.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Etching\u00a0<\/span><\/b><span data-contrast=\"none\">(<\/span><span data-contrast=\"none\">chemical corrosion)<\/span><br \/>\n<span data-contrast=\"none\">A\u00a0technology that dissolves metals by using the corrosive effect of chemicals. This method is used to make patterns, logos, coat of arms,\u00a0complex artwork\u00a0etc\u00a0on metal by masking areas with a protective film and then dissolving and removing unwanted parts with an etchant to create the desired shape.\u00a0<\/span><span data-contrast=\"none\">Due to the nature of this process, it\u2019s possible to etch design with an unrivalled level of complexity, incorporating special features with\u00a0thickesses\u00a0ranging from 0.005mm to 2.5mm.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"none\">Etching is a good alternative\u00a0for\u00a0<\/span><span data-contrast=\"none\">laser\u00a0engraving.<\/span><\/p>\n<p><b><span data-contrast=\"none\">Face\u00a0(watch face)<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The\u00a0<\/span><span data-contrast=\"none\">dial<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Flyback hand<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A second\u00a0hand on the chronograph that can be used to time laps or to determine finishing times for several competitors in race.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Frequency<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Number of oscillations per second, expressed in hertz (Hz). A watch with a\u00a0count of 36\u2019000 vibrations per hour (18\u2019000 oscillations), in 1 hour (3\u2019600\u00a0seconds), has a frequency of 5 Hz.\u00a0Thus\u00a0a watch beating at an frequency\u00a0of 36\u2019600 per hour ticks 10 times per second<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Gasket\u00a0<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Most\u00a0<\/span><span data-contrast=\"none\">water-resistant<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"auto\">watches are equipped with gaskets to seal the case back, crystal, and crown to protect against water infiltration during normal wear. It is important to have the gaskets checked every two years to maintain the water resistance of the watch.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Glass<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Glass\u00a0is the transparent cover over the dial.\u00a0Various<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">materials\u00a0are\u00a0used\u00a0such as\u00a0<\/span><span data-contrast=\"none\">plastic<\/span><span data-contrast=\"none\">,<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"none\">mineral glass<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"auto\">or\u00a0<\/span><span data-contrast=\"none\">sapphire.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">GMT\u00a0watch<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">A\u00a0<\/span><span data-contrast=\"none\">timepiece\u00a0that\u00a0<\/span><span data-contrast=\"none\">indicates the time in another\u00a0timezone.<\/span><span data-contrast=\"auto\">\u00a0A GMT watch has a second hour hand (or a disc) which completes one full rotation in 24 hours. On the dial or bezel is a 24-hour index (or an arrow for the disc) to read the second time zone.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Gold plated<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A layer of gold,\u00a0electroplated to a base metal.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Hand<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Indicator, usually made of a thin, light piece of metal which moves over a dial. Very variable in form.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Hard Metal\u00a0<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A scratch resistant metal comprised of binding several materials, including titanium and tungsten carbide, which are then pressed into an extremely hard metal and polished with diamond powder to add brilliance.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Hertz<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Unit of frequency. The frequency of the quartz resonator is 32\u2019768 Hz<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">High-Tech Ceramic<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Used as a protective shield for spacecraft reentering the earth&#8217;s atmosphere, high-tech ceramic is polished with diamond dust to create a highly polished finish. Because the ceramic can be injection molded, pieces can be contoured. It has a very smooth surface and is usually found in black, but can be produced in a spectrum of colors.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Horology<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The science of time measurement, including the art of designing and constructing the timepieces.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Illustrator EPS\u00a0<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">For printing purposes, we need high\u00a0quality images in\u00a0vector format\u00a0which can be created in Adobe Illustrator, saved as either .ai\u00a0or .eps\u00a0files.\u00a0Vector files can easily be reopened, edited and be resized to any size and\u00a0colour\u00a0it needs to be. They are most commonly used for creating logos, illustrations and print layouts.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Index<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">An indicator on a\u00a0watch dial\u00a0used instead of numerals<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Integrated\u00a0bracelet<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A watch bracelet that is incorporated into the design of the case.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Japanese Movements<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Watch movements made in Japan\u00a0<\/span><span data-contrast=\"auto\">recognized for their reliability and their very good value for money.<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">The two\u00a0leading\u00a0Japanese\u00a0watch movement\u00a0manufactures are\u00a0<\/span><span data-contrast=\"none\">Seiko<\/span><span data-contrast=\"none\">\u00a0and\u00a0<\/span><span data-contrast=\"none\">Citizin.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Jewels<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Synthetic sapphires or rubies that acts as bearings for gears in the mechanical watch, reducing friction.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Jump Hour Indicator<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A jump hour indicator takes the place of an hour hand. It usually shows the hours by means of a numeral in a window.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Lap Memory<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The ability, in some quartz sport watches, to preserve in the watch&#8217;s memory the times of laps in a race that have been determined by the lap timer. The wearer can recall these times on a digital display by pushing a button.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Lap Timer<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A chronograph function that lets the wearer time segments of a race. At the end of a lap, he\/she stops the timer, which then returns to zero to begin timing the next lap.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Laser engraving\u00a0<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Engraving\u00a0with a laser beam\u00a0on\u00a0almost everything<\/span><span data-contrast=\"none\">\u00a0into the material that\u2019s highly wear resistant.<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">Within the watch\u00a0and promotional industry\u00a0laser machines are used for marking, serial numbers, names, special text (eg\u00a0<\/span><span data-contrast=\"none\">Thank you for being such a valuable member of our team)<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"none\">for\u00a0decorative markings such as\u00a0company\u00a0logos\u00a0and\u00a0artwork\u00a0on watch components such as watch case backs, crowns, case sides, buckles and oscillation weights.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Jpeg format\u00a0<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The most common form of sending pictures,\u00a0company\u00a0logos or artwork is in a .jpeg format. When this image is enlarged, it becomes blurry because it is made up of pixels. For printing purposes, we need high quality images in vector format which can be created in Adobe Illustrator, saved as either .ai or\u00a0<\/span><span data-contrast=\"none\">.<\/span><span data-contrast=\"none\">eps<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">files.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Limited Editions<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A watch style manufactured in a specific amount, often numbered, and available in limited quantities. Limited editions are\u00a0popular\u00a0collectors\u00a0items.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">L<\/span><\/b><b><span data-contrast=\"none\">uminous<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Fluorescent materials\u00a0applied\u00a0on dials, indexes and hands\u00a0in order to tell the time in the dark.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Lugs<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Watch lugs are projections\u00a0<\/span><span data-contrast=\"none\">that\u00a0connect the\u00a0strap or bracelet\u00a0to the case with a\u00a0springbar\u00a0(usually).\u00a0<\/span><span data-contrast=\"none\">The shape and style of the lugs, have an impact on the overall look and feel of a watch.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Lug width\u00a0or strap width<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The\u00a0fixed\u00a0distance between the two lugs\u00a0measured in millimeters (MM)<\/span><span data-contrast=\"none\">.<\/span><span data-contrast=\"none\">\u00a0The lug width in\u00a0our\u00a0<\/span><span data-contrast=\"none\">ready made<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">private label<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">watch collection ranges\u202f<\/span><span data-contrast=\"none\">from<\/span><span data-contrast=\"none\">\u202f12 mm\u202f<\/span><span data-contrast=\"none\">to<\/span><span data-contrast=\"none\">\u202f26 mm, the most common\u202f<\/span><span data-contrast=\"none\">lug width<\/span><span data-contrast=\"none\">\u202fis 20mm<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Made\u00a0to order\u00a0watches<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Watches especially\u00a0made\u00a0for a company, association, club, brand, etc.\u00a0according to customer&#8217;s specifications.<\/span><span data-contrast=\"auto\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">More words related to made to order:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"none\">one-off items<\/span><span data-contrast=\"none\">,\u00a0bespoke, custom and custom made.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Mainspring<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The principal spring in a mechanical device, especially a watch or clock, that drives the mechanism by uncoiling.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Manual wind<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A manual wind watch must be wound\u00a0up\u00a0every day by the crown in order to run.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Mineral crystal glass<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">A\u00a0glass crystal that has been heat treated (mostly\u00a0nowadays) to\u00a0<\/span><span data-contrast=\"none\">increase\u00a0scratch resistance<\/span><span data-contrast=\"none\">.\u00a0<\/span><span data-contrast=\"none\">Mineral crystal glass is the most\u00a0common\u00a0in\u00a0mid-range watches.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Miyota\u00a0movements (Citizen)<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Miyota\u00a0quartz watch movements are produced by the\u00a0Miyota\u00a0division of Citizen LTD.\u00a0<\/span><span data-contrast=\"none\">Miyota\u00a0movements have the reputation to be\u00a0precise and reliable\u00a0and for this reason they are used in our watches and the watches of countless well known watch brands.\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Mesh band<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A\u00a0watch bracelet made from stainless steel (mostly used) wires<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"auto\">intricately into a characteristic\u00a0woven\/mesh look that\u00a0can give either a<\/span><span data-contrast=\"none\">\u00a0sporty and dynamic or classic and elegant\u00a0<\/span><span data-contrast=\"auto\">to any watch.\u00a0<\/span><span data-contrast=\"none\">The length is easily adjustable with a secure clasp anywhere along the strap.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Mechanical movement<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A movement which has only mechanical parts and is powered by a mainspring and working in conjunction with a balance wheel. The mainspring must be wound manually<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Micron<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Unit of measurement of the thickness of the gold-coating. 1 micron = 1\/1000mm.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Moonphase<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Function showing the phases of the moon through an aperture in the dial. One lunar cycle has\u00a0four phases: new moon, first quarter, full moon, last quarter.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Mother of Pearl<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Iridescent milky interior shell of the freshwater mollusk that is sliced thin and used on watch dials. While most have a milky white luster, mother-of-pearl also comes in other colors such as silvery gray, gray blue, pink and salmon.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Movement<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The inner mechanism of\u00a0the\u00a0watch that keeps time and moves the watch&#8217;s hand, calendar, etc. Movements are either mechanical or quartz.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Pad printing<\/span><\/b><span data-contrast=\"auto\">\u00a0(also called\u00a0<\/span><b><span data-contrast=\"auto\">tampography<\/span><\/b><span data-contrast=\"auto\">)\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A\u00a0printing process that can transfer your\u00a02-D\u00a0company\u00a0logo or your brand name\u00a0onto a 3-D object.\u00a0<\/span><span data-contrast=\"none\">Pad printing<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"auto\">is in many industries\u00a0used\u00a0including medical, automotive, promotional, watch industry, apparel and electronic objects.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Part\u00a0colours<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Design element used\u00a0<\/span><span data-contrast=\"none\">to complement\u00a0special\u00a0elements of the watch so that the overall watch appearance is balanced and attractively proportionate.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Perpetual calendar\u00a0<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A calendar that automatically adjusts for the months&#8217; varying length and for leap year. Perpetual calendars, which can be powered by quartz or mechanical movements, are programmed to be accurate until the year 2100.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Personalization\u00a0<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Process\u00a0<\/span><span data-contrast=\"none\">of creating a watch to accommodate specific needs<\/span><b><span data-contrast=\"auto\">.\u00a0<\/span><\/b><span data-contrast=\"none\">A wide variety of organizations use personalized watches\u00a0to improve<\/span><b><span data-contrast=\"none\">\u00a0<\/span><\/b><span data-contrast=\"none\">the\u00a0relationship with their audience and\/or customers in a way that feels\u00a0special\/personal.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">More words related to made to\u00a0Personalization:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">Personalisation\u00a0(uk), branding,\u00a0customizing\u00a0(us),\u00a0customising\u00a0(uk),\u00a0<\/span><span data-contrast=\"none\">specially made, customized\u00a0(us) and\u00a0customised\u00a0(uk).<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Plastic \/ Acrylic\u00a0glass<\/span><\/b><span data-contrast=\"none\">:\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">These used to be the norm because of the\u00a0<\/span><span data-contrast=\"none\">very high degree of curvature<\/span><span data-contrast=\"none\">.\u00a0<\/span><span data-contrast=\"none\">Main disadvantage is that it\u2019s highly sensitive to scratching.<\/span><span data-contrast=\"none\">\u00a0If it does get scratched a polishing machine can polish small scratches away.<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">PMS \u2013 Pantone Matching System\u00a0<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">A\u00a0colour\u00a0matching system used in printing\u00a0by many\u00a0industries,\u00a0<\/span><span data-contrast=\"none\">including printing, graphic design, paint,\u00a0promotional, watch industry,\u00a0amongst other<\/span><span data-contrast=\"none\">.\u00a0Colours\u00a0are matched with numbers and letters to give reference to exact\u00a0colours\u00a0shown\u00a0within the PMS\u00a0colour\u00a0chart.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Power Reserve Indicator<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A feature of a mechanical watch that shows how much longer the watch will operate before it must be wound again.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Private label\u00a0watches<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Private label watches are watches manufactured by one company\u00a0to\u00a0be sold\u00a0under another company\u00a0name\u00a0(eg\u00a0<\/span><span data-contrast=\"none\">watches imprinted with your logo)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">More words related to made to\u00a0Private label watches:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">Branded watches,\u00a0promotional\u00a0watches, logo watches,\u00a0custom made watches, bespoke watches,\u00a0white label watches, etc.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Pushers<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Push buttons are on the case of the chronographs and some complicated watches. They are used to operate the complication<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">PVD (Physical Vapor Deposition)<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A technique for coating metal. This is a special treatment for hardens the surface. (Usually comes in black color)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Quartz movement<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A movement which allows a watch to\u00a0keep time without being wound\u00a0up.\u00a0The power comes from a battery that must be replaced about every 1,5 years.\u00a0For our private label watches\u00a0and promotional\u00a0watches\u00a0we only\u00a0use the best\u00a0quartz movements\u00a0made in\u00a0<\/span><span data-contrast=\"none\">Japan<\/span><span data-contrast=\"auto\">\u00a0or\u00a0<\/span><span data-contrast=\"none\">Switzerland<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"none\">Highly appreciated for their reliability, accuracy and\u00a0low maintenance.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Ready made\u00a0watches<\/span><\/b><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Watches made beforehand\u00a0available\u202f<\/span><span data-contrast=\"none\">to use\u00a0<\/span><span data-contrast=\"none\">immediately for branding purposes.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">More words related to\u00a0ready made:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">Off the shelf, off the rack, off the peg, etc.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Ronda\u00a0movements<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ronda, the second largest Swiss movement manufacturer (after\u00a0<\/span><span data-contrast=\"none\">ETA\u00a0movements<\/span><span data-contrast=\"auto\">). Many companies, considered &#8220;medium to high end&#8221;,\u00a0use their calibers.\u00a0There has been a consistent effort from Ronda to become alternatives to ETA when supplying complicated quartz movements. The finish of Ronda STARTECH calibers is on par with the best of ETA.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Rose Gold<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A softly hued gold that contains the same metals as yellow gold but with a higher concentration of copper in the alloy. A popular color in Europe, rose gold in watches is often seen in retro styling or in tricolor gold versions.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Rotating (unidirectional rotating) bezel.<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Bezel that turns only one way \u2013 counterclockwise.\u00a0<\/span><span data-contrast=\"none\">Found in general diving watches and tool watches, the unidirectional rotating bezel is a feature that helps\u202f<\/span><span data-contrast=\"none\">measuring diving time<\/span><span data-contrast=\"none\">.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Rotor<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In an automatically winding wristwatch, the rotor is winding the mainspring by the movements of the wrist. It is a segment made of heavy metal, which turns freely in both directions.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Ruby\/Jewels<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In watchmaking, jewels made of synthetic ruby. They are used in sensitive parts of the machinery to reduce friction. They helping the watch stay accurate and last longer<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Samples<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Watch samples (with random company logo) are\u00a0often\u00a0used to judge the quality, look and feel.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Sapphire Crystal<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">A crystal made of synthetic sapphire. It possesses the characters of\u00a0<\/span><span data-contrast=\"none\">extremely strong,\u00a0nearly impossible to scratch<\/span><span data-contrast=\"none\">\u00a0and\u00a0<\/span><span data-contrast=\"none\">highly-transparent<\/span><span data-contrast=\"none\">.\u00a0<\/span><span data-contrast=\"none\">The only disadvantage is its high price.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Screw-lock crown<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A crown that can be screwed into the tube of the case to make the watch highly water resistant.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Second Time-Zone Indicator<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">An additional dial that can be set to the time in another time zone. It lets the wearer keep track of local time and the time in another country simultaneously.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Seiko\u00a0movements<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Seiko watch movements are\u00a0built\u00a0with high quality watch parts.\u00a0As a result,\u00a0<\/span><span data-contrast=\"none\">Seiko movements have the reputation to be precise and durable.\u00a0For this\u00a0reason\u00a0they are used in our watches and the watches of countless well known watch brands.\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Sellita<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Sellita,\u00a0is an independent Swiss company specialized in assembling \u201cSwiss Made\u201d mechanical automatic watch movements.\u00a0Sellita\u00a0combines the watchmakers\u2019 craftsmanship with rigid quality standards. Over the years, this philosophy has enabled\u00a0Sellita\u00a0to provide mechanical movements to the mid-range as well as top-end watch brands.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Small second hand<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A hand which showing the seconds on a sub-dial.<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Split Seconds Hand<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Actually\u00a0two hands, one a\u00a0flyback\u00a0hand the other a regular chronograph hand. When the wearer starts the chronograph, both hands move together. To time laps or different finishing times, the wearer can stop the flyback hand independently while the regular chronograph hand keeps moving.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Stainless Steel 316L<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">An extremely durable metal alloy that is virtually immune to rust, discoloration and corrosion.\u00a0Stainless steel is used for jewelry and watches with 316L being the type commonly used for such applications. It can\u00a0easily\u00a0be re-finished and will not oxidize or turn black<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Stainless steel bracelet<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Is a watch bracelet made from stainless\u00a0steel.\u00a0They are\u00a0<\/span><span data-contrast=\"none\">widely liked because they go well with a range of outfits, they are long-lasting and are suitable for people prone to common allergies.\u00a0Any\u00a0stainless steel\u00a0bracelet can\u00a0<\/span><span data-contrast=\"auto\">easily<\/span><span data-contrast=\"none\">\u00a0be refinished\u00a0and will not oxidize or turn black.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Stainless steel finishes<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The following finish can then\u00a0be\u00a0applied to achieve the desired aesthetic appearance.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"Helvetica\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Brushed finish<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;469777462&quot;:[220,720],&quot;469777927&quot;:[0,0],&quot;469777928&quot;:[1,1]}\">\u00a0<\/span><\/li>\n<\/ol>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"Helvetica\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Satin finish<\/span><span data-ccp-props=\"{&quot;469777462&quot;:[220,720],&quot;469777927&quot;:[0,0],&quot;469777928&quot;:[1,1]}\">\u00a0<\/span><\/li>\n<\/ol>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"Helvetica\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Matt finish (brushed but smoother than No.1)<\/span><span data-ccp-props=\"{&quot;469777462&quot;:[220,720],&quot;469777927&quot;:[0,0],&quot;469777928&quot;:[1,1]}\">\u00a0<\/span><\/li>\n<\/ol>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"Helvetica\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Electroplated\u00a0<\/span><span data-ccp-props=\"{&quot;469777462&quot;:[220,720],&quot;469777927&quot;:[0,0],&quot;469777928&quot;:[1,1]}\">\u00a0<\/span><\/li>\n<\/ol>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"Helvetica\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Physical Vapor Deposition (PVD) This is a special treatment for hardens the surface. (Usually comes in black color)<\/span><span data-ccp-props=\"{&quot;469777462&quot;:[220,720],&quot;469777927&quot;:[0,0],&quot;469777928&quot;:[1,1]}\">\u00a0<\/span><\/li>\n<\/ol>\n<p><b><span data-contrast=\"auto\">Sterling Silver<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A white and highly reflective precious metal. Sterling silver refers to silver that is 92.5 percent pure, which should be stamped on the metal, sometimes accompanied by the initials of the designer or the country of origin as a hallmark. Although less durable than stainless steel and other precious metals, sterling silver is often employed in watches that coordinate or look like sterling silver jewelry.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Strap<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The strap fixed the watch on the wrist. Can be made of leather, rubber,<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">textile or metal.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Springbar.<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">A\u00a0springbar\u00a0is\u202f<\/span><span data-contrast=\"none\">a small metal bar with springs inside\u00a0<\/span><span data-contrast=\"none\">that\u2019s used to hold watch straps<\/span><span data-contrast=\"none\">\u00a0in\u00a0<\/span><span data-contrast=\"none\">place.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Sweep seconds hand\u00a0<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A\u00a0seconds\u00a0hand that is mounted in the center of the watch dial.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Swiss Made<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Throughout the world the reputation of Swiss made watches is unrivalled. Know-how, impeccable quality, aesthetic prowess, technical innovation: the indication Swiss made reflects all this, and much more.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Swiss Movements<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Swiss movements set the standard for both precision and quality. Swiss movements must adhere to certain laws that ensure excellence and accuracy, which impacts the overall quality (and price) of the watch.\u00a0Leading Swiss watch movement manufactures are\u00a0<\/span><span data-contrast=\"none\">ETA<\/span><span data-contrast=\"none\">,\u00a0<\/span><span data-contrast=\"none\">Rond<\/span><span data-contrast=\"none\">a\u00a0<\/span><span data-contrast=\"none\">and\u00a0<\/span><span data-contrast=\"none\">Sellita<\/span><span data-ccp-props=\"{&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Tachymeter<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">You find a tachymeter on some chronograph watches. This is a<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">feature used to measure\u00a0speed per hour on a scale on the dial or on the bezel. The distance based on 1000 meters.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Titanium\u00a0<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The &#8220;space age&#8221; metal, often used with a silver-gray appearance. Because it is 30 percent stronger and nearly 50 percent lighter than steel it has been increasingly used in watchmaking, especially sport watch styles. Its resistance to salt water corrosion makes it particularly\u00a0<\/span><span data-contrast=\"auto\">useful in diver&#8217;s watches. Since it can be scratched fairly easy, some manufacturers use a patented-coating to resist scratching. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Tonneau watch<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A watch shaped like a barrel, with two convex sides.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Tourbillon\u00a0<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A device in a mechanical watch that eliminates timekeeping errors cause by the slight difference in the rates at which a watch runs in the horizontal and vertical positions. The tourbillon consists\u00a0of\u00a0a\u00a0round carriage, or cage, holding the escapement and the balance. It rotates\u00a0continiously\u00a0at the rate of once per minute.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Tritium<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">An isotope of hydrogen that is used to activate the\u00a0<\/span><span data-contrast=\"none\">luminous<\/span><span data-contrast=\"auto\">\u00a0dots or indices on a watch dial. The radioactivity released in this process is too slight to pose a health risk.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Two Tone\u00a0(bi-colour)<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A watch that combines two metals, usually yellow gold and stainless steel in the case of fine watches.\u00a0<\/span><span data-contrast=\"none\">More affordable models usually feature gold, rose gold, black,\u00a0etc\u00a0PVD-coated\u00a0colour\u00a0components\u00a0to reach\u00a0an\u00a0unique effect.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Vector files.<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">They are most commonly used for creating logos, illustrations and print layouts.\u00a0Vector files can easily be reopened, edited and be resized to any size and\u00a0colour\u00a0it needs to be\u00a0<\/span><span data-contrast=\"none\">without losing quality.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Vibration<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Movement of a pendulum or other oscillating element, limited by two consecutive extreme positions. The balance of a mechanical watch generally makes five or six vibrations per second (i.e.\u00a018,000 or 21,600 per hour), but that of a high-frequency watch may make seven, eight or even ten vibrations per second (i.e. 25,200, 28,800 or 36, 000 per hour).\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Watch Winder<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">An electronic device to keep an automatic watch fully wound<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">when not worn.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Water-resistance<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Describes the level of protection a watch has from water damage.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">More information can be found on our FAQ page.<\/span><\/p>\n<p><b><span data-contrast=\"auto\">White Gold<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Created from yellow gold by incorporating either nickel or palladium to the alloy to achieve a white color. Most watches made of white gold will be 18k.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Yacht timer\u00a0<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A countdown timer that sounds warning signals during the countdown to a boat race.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Yellow gold<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The traditionally popular gold used in all gold, gold and stainless steel, or other precious metal combinations. Yellow gold watches may be found in 14k or, as found from most European manufacturers, 18k.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Our\u00a0glossary\u00a0\u202fis\u00a0\u202fhere to help you define\u00a0frequently\u00a0used\u00a0terms used\u00a0by us\u00a0and\u00a0within\u00a0the watch\u00a0industry\u00a0and promotional\u00a0industry.\u00a0 12-Hour recorder\u00a0\u00a0 A\u00a0subdial\u00a0on a chronograph that can time periods of up to 12 hours.\u00a0\u00a0 30-Minute recorder\u00a0 A\u00a0subdial\u00a0on a chronograph that can time periods of up to 30 minutes.\u00a0\u00a0 Analog Watch\u00a0 A watch with a dial, hands and numbers or markers that present a total display of\u00a0a?\u00a012-hour &hellip; <a href=\"https:\/\/watchbranding.com\/es\/terminology\/\">Continued<\/a><\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"views\/template-fixed-width.blade.php","meta":{"inline_featured_image":false},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customizable watches | Terminology | Watch Branding<\/title>\n<meta name=\"description\" content=\"Custom watch faces? 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